Chipotle’s leadership has announced that the popular Tex-Mex chain does not intend to raise menu prices for its customers, despite potential increases in costs due to upcoming tariffs. Scott Boatwright, the company’s CEO, emphasized this stance during a recent interview, stating that Chipotle plans to absorb any additional expenses rather than passing them on to consumers.
Boatwright explained that while the company anticipates facing economic challenges, such as rising food costs and inflationary pressures, Chipotle’s strong financial position allows it to maintain current pricing. “We are committed to holding prices steady,” he said, noting that the company’s robust business model enables it to manage these pressures without burdening customers. He added that it would be unfair to impose permanent price increases on consumers, especially given the uncertainty surrounding the duration and impact of the tariffs.
The CEO highlighted Chipotle’s focus on providing value to its customers by offering high-quality, fresh ingredients at consistent prices. “Our goal is to deliver exceptional value, regardless of external economic conditions,” Boatwright said. He expressed confidence in the company’s ability to navigate global economic uncertainties while continuing to offer a diverse and wholesome menu.
The tariffs in question are part of broader trade measures expected to take effect soon. These include potential levies on imports from Canada, Mexico, and China. The U.S. government has cited concerns over border security and the flow of illegal substances as reasons for imposing tariffs on goods from Canada and Mexico. Additionally, a proposed 10% tariff on Chinese imports is intended to address issues related to the trade of certain controlled substances.
If implemented, these tariffs could significantly impact the cost of goods, but Chipotle remains steadfast in its commitment to shielding customers from price hikes. Boatwright reiterated that the company’s priority is to maintain affordability and value, even as it faces rising operational costs.
In recent months, food prices in the U.S. have seen moderate increases. Data shows that grocery prices rose by 0.8% in January 2025 compared to the previous month, marking a 1.9% annual increase. Restaurant prices also experienced a slight uptick, with a 0.2% monthly rise and a 3.4% increase over the past year. Certain categories, such as meat, poultry, fish, and eggs, have seen more pronounced price hikes.
Despite these trends, Chipotle’s leadership remains optimistic about its ability to sustain its pricing strategy. Boatwright concluded by reaffirming the company’s dedication to its customers, stating, “We will continue to deliver value by offering fresh, high-quality ingredients at stable prices, no matter the economic climate.”
